March 2018

Nashville residents, visitors encouraged to capture, post photos at #AuthenticNash mural

Brandon Donahue, a local artist and assistant art professor at Tennessee State University, recently created the Sprite®-inspired #AuthenticNash mural at Off The Wall Nashville, the city’s first contemporary street art installation gallery. Sprite® facilitated the mural by securing wall space and covering supplies for Donahue to create the art.

“It’s unusual to find a brand that wants to foster creativity in the way that Sprite did for this project,” Donahue said. “Beyond providing color palette direction and a few inspiration points, the team empowered me to keep it authentic to me as an artist and Nashville as a city. My hope is that is provides the perfect backdrop for people to express themselves during Fashion Week and beyond.”

By taking a photo at the mural and posting to Instagram or Twitter with the #AuthenticNash hashtag now through April 7, individuals will be entered to win one of $1,000 worth of prizes, including a $500 VISA gift card, $250 gift card to Live Above Co. and $250 gift card to ROOTED.

Additionally, the founders of Live Above Co. will host a pop-up shop at the mural on Thursday, April 5, 4-6 p.m.

“We’re thankful for Sprite’s sponsorship of Nashville Fashion Week and for the brand’s dedication to creating a unique experience for our city through the Sprite-inspired mural,” said Marcia Masulla, co-founder and managing partner of Nashville Fashion Week. “Brandon did a terrific job, and I look forward to seeing how his work inspires the community throughout the week.”

With the completion of the mural, Donahue joined other local and international artists, including Kevin Bongang, Alic Daniel, Jake Elliot/WHAT. Creative Group, Joseph “Sentrock” Perez, TERBO and Seth Prestwood, who have work on the Off the Wall Gallery.

“We’ve been so fortunate to work with Brandon and so many other great artists since our project’s inception,” said Tinsley Dempsey, founder and curator for Off the Wall. “Just like artists, good partners are critical to our gallery’s success. Sprite has been collaborative and taken the total project into consideration at every step.”

For more information about NFW, visit http://www.nashvillefashionweek.com/. For more information about Off The Wall, visit https://www.offthewallnashville.com/.

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