WORDS Peter Chawaga
Traditionally, an audience lingers with a piece of visual art the first time they see it. On the walls of a gallery, paintings encourage close scrutiny, deep contemplation, and a labored evaluation from even the most casual visitors.
But a new program from Wedgewood-Houston’s David Lusk Gallery, called “Daily Art,” will shift this paradigm and seek to bring more art to a wider audience at a much-accelerated pace.
Every day this month, the gallery’s new website and social media channels will highlight a different piece of artwork, giving followers a daily dose of inspiration directly in their news feeds and an accessible way to incorporate art into their lives without extended effort. Every Wednesday, an evite reveals the seven artists who will be featured.
“We chose artists whom we work with, some brand new to the David Lusk Gallery; others have been on the roster for a long time,” explains Amelia Briggs, director of the gallery. “Up until this year, the gallery has continued a long-standing tradition of an August group exhibition titled Price Is Right. This show featured several artists’ work, all priced at or below $1,000 . . . In coming up with Daily Art, we wanted to somehow play off of that tradition while moving into something completely new and different.”
Of course, this program is not meant to preclude people from visiting the gallery or spending more time with the works that are featured. By offering rapid-fire visual inspiration, the hope is that Daily Art will give even the busiest aficionados the chance to see what’s available for purchase on the gallery’s website.
“Daily Art is fast-paced so that people have one more thing to look at per day, rather than an entire exhibition over the course of a month,” Briggs says. “There is no denying the role that social media plays in how people see and discover, and sometimes purchase, artwork, and we see this as an opportunity to
have fun with that shift and play up the gallery on platforms like Instagram.”
And beyond giving a new and streamlined experience for audiences, Daily Art is a program that may appeal to many active artists and offers a new way to share the work of older ones.
“Generally speaking, when artists prepare for an exhibition, there is pressure to create a body or series of works that are all connected or related in some way,” says Briggs. “This platform frees artists from that and allows them to showcase one work that may be an anomaly from what they would normally exhibit, or allow them to work in a different medium.”
Among the first works to be featured in the program are a self-portrait by Carroll Cloar, who is renowned for surreal depictions of the Southern United States that may have obscured it had they been in an exhibition together; a clay and driftwood piece, Little One, by Anne Siems, who usually exhibits figurative paintings; and Bird’s Nest Two, a 1959 gouache painting by Ted Faiers that may serve as a gateway to the disparate styles he adopted throughout his career.
“The fast-paced nature [of Daily Art] will hopefully keep people on their toes and introduce them to new artists or works they may have missed otherwise,” Briggs concludes.
To follow Daily Art and David Lusk Gallery’s social media platforms, visit its website at www.davidluskgallery.com. The gallery is located at 516 Hagan Street.